This study by Deloitte reveals six key insights highlighting the transformative impact of generative AI in the Asia-Pacific region, highlighting the role of younger employees in driving generative AI adoption and underscoring the need for businesses and policymakers to adapt to this rapidly evolving technology. The research reveals that over 11 billion hours per week across Asia Pacific are expected to be impacted by generative AI, with these technologies saving each user almost a day per week and freeing up their time to learn new skills. Generative AI is also found to increase the level of satisfaction of work and study. However, nearly three quarters of businesses are falling behind on generative AI adoption according to their own employees. Drawing on these insights, the report provides a set of recommendations that can help senior business leaders put their organisation in the best possible position.