This report from Edelman reveals that at time when the world has been challenged by geopolitical conflict, economic uncertainty, climate threats and social inequalities, the stakes for business failing to take a stand and engage on societal and geopolitical issues has never been higher. The research shows that on average, 77% believe improving societal issues is a primary business function and 59% say that addressing geopolitics is a top priority for business. Moreover, employees say that if they believe their employer is doing well in its response to the Ukraine invasion, they will be more loyal (79%) and will recommend that employer to others (80%). The report underscores the importance for CEOs to lead from the front and communicate company policies and actions on geopolitics.