BCG’s latest Decoding Global Talent report explores five key questions to understand what workers care about and how employers can meet the evolving expectations of the workforce to gain a critical advantage in attracting and retaining talent in a highly mobile labour market. The research reveals that what matters at work is shifting, with job security emerging as the number one work priority for the first time since 2014. This is attributed to workers’ concerns about their long-term employability, finding a connection between a desire for job security and increased awareness of technological disruption. With GenAI affecting diverse workforces and impacting not just repetitive tasks but also creative and conceptual work, other attributes such as opportunities for learning and career development, financial compensation, and other benefits have also risen in the rankings.