New research commissioned by Microsoft suggests the UK could make £550bn by 2035 with the adoption of AI and cloud technology. The report reveals that the UK has the most advanced tech sector in Europe and is second behind only the US in its ability to take advantage of AI, however could be held back from achieving its full potential by three core bottlenecks: (1) lack of basic infrastructure needed to enable the build of datacentres; (2) companies are still unaware of the potential benefits to their business from greater use of more digital technology; and (3) shortages of digital skills.